Knowing answers to these question will aid you in making the best choice
for your display. So lets consider each question one at a time.
Case Study - Two identical Portable Table Top Displays are being
used in adjoining trade show exhibit booths. "ABC" company uses an
Imperial Blue fabric for their table top display, and XYZ company uses
the
Silver fabric for
their Table Top Display.
ABC company uses professionally designed and printed graphics.
The graphics are laminated with a professional over-laminate. The
graphics also have been mounted to a 15 mil vinyl backer. This gives
the display graphics a firm, stable, professional look.
XYZ company on the other hand pins up pictures from the copy machine.
XYZ company also puts a hand made header on their Table Top Display using
heavy bond paper purchased at an office supply store and printed from
their text editing program.
This next photo shows exactly what I'm talking about. The only
thing I retouched was the header. I took the name off so the company
could not be identified, (although in reality, this looks better than
their actual Table Top Display header did).
The graphics are faded, the paper is wrinkled and edges
are frayed. This was not our display. Had this been our
Portable Table Top Display, for an extra $200 bucks, we could have made
this company look professional!
I'm often puzzled at why companies spend the money to be
in a trade show, yet won't go the extra mile and do it right? Now
these guys are an accounting firm. They claim to be in business
since 19XX. So from an accountants point of view... $200
dollars amortized over... Oh never mind. But if they can't afford
the graphics for a simple Table Top Display, do I want them gouging
me for accounting fee's at the end of the month?
So now you get the point. Your Table Top Display
is a reflection of your company and the image you want to project.
You can project a professional image that makes you appear as though you
are a successfully established company, or... need I say more?
Who is my audience?
- Knowing your audience is essential to the success of your business, your
trade show and your exhibit. Your Table Top Display should
project an attraction to your target market. (And maybe that's the
clientele the above example with XYZ company was targeting... Those that
just don't care? Good for them! Maybe they know what their
doing and how to exhibit afterall?)
We have clients that opt for the low end, 10' (ten foot)
Portable Pop Up Displays or lower end Portable Table Top Display
because they know their client base won't scrutinize their every detail.
I respect their insight. That's why we carry the
lower end products. But if you are trying to appeal to an audience
that appreciates quality, and looks at the detail of your display as a
reflection of you, then you definitely want to spend the few extra bucks
to project that image. Questions you might ask yourself are: Is my
audience detail oriented? Does my audience like to associate
themselves with high end companies and products? Is my Portable
Pop Up or Table Top Display designed to attract new business?
Or is my display just saying, "yep, we're still in business?"
What is my
budget? - It's a real good idea to start out knowing what you have
to spend. You can search numerous websites to get an idea of Table
Top Display prices. There is nothing more frustrating and time
wasting for the potential trade show display buyer and us, than to
discuss, draw up plans, do a mock up, do some soft prototyping, and
renderings only to hear the customer say... I didn't know it was going to
be that much???
We can help with "ball park" figures. But it's
always good to know what your budget is and work with your trade show
display producer, (hopefully us), and work as a team.
Will
My Table Top Display be for Short or Long Term Use? - Perhaps
you're thinking about exhibiting at a trade show. If you're just
starting out on a tighter budget, a Portable Table Top Display may be just
what you need. You'll get the feel of the trade show industry, your
market, who attends your trade shows and if you want to pursue this type
of marketing in the future. Starting with a Portable Table Top
Display is a good way to begin this exciting marketing endevour.
How many people will be setting up and taking down the Table Top
Display? - It's important to know who will be using your Table
Top Display because if many hands are involved, chances are not
everyone will take as much care of the display as you will.
Will there be predominantly men using the display?
Or maybe your Table Top Display needs to be a bit more on the light weight
side as women will be using the display more often?
How many trade shows per year do you plan on exhibiting
at? This too will determine how durable your Table Top Display
needs to be.
Will the Table Top Display be shipped to others within my
company? - Here again we a dealing with durability.
Therefore you shouldn't be using a soft shell case to send your Table Top
Display across the country. Components should be easy to change in
the field, (at your trade show), should damage occur.
What is the duration of the graphics that I intend to use in my
promotion? - Great question! I'm a firm believer in using
Velcro on smaller graphics and adhering them to the Table Top Display
fabric as opposed to printing one, single large mural.
Ok, I just shot myself in the foot, (we make more money
printing out the big stuff), but I have to be honest. Most companies
will want to change their graphics after their first show. They
realize what they should have said, displayed, and projected differently.
With smaller individual graphics, you can interchange them
between different trade shows. You can even frame them and use them
in your lobby if you choose. Don't get me wrong, large murals have
their place. We'll be happy to work with you and discuss the pro's
and con's to your Table Top or Portable Ten Foot Pop Up Display.
What fabric color is available for my Table
Top Display? - We have many colors to choose from. The
colors are a close representation of what may be found on the PMS,
(Pantone Matching System), color chart. The colors we have displayed
on our fabric color chart page is only a small sample of Table Top Display
colors available. If you'd like, I will send out an actual fabric
sample chart. Just let me know.
What's
included with the purchase of my Table Top Display? - Glad you
asked! When it comes to service... Nobody beats us! And when
it comes to package deals... Nobody beats what we include and especially
at our ridiculously low prices!
- Free Graphics.*
- Free Shipping.*
- Free Opinions - (ok, I had to throw that one in there.)
- Life Time Warranty on the Display Frame.
- Display Carrying Case.
- Display Light Kit.
- Free Phone Call 1(877)379-Mike (6453)
- Take me to the page that shows your
Table Top Displays.
